IT News Online – Mortgage Coach and Sales Boomerang Accelerate Lead Conversion with Custom Total Cost Analysis Loan Layouts for Each Borrower Managed


IRVINE, Calif., November 2, 2021 (SEND2PRESS NEWSWIRE) – Mortgage Coach, the borrower conversion platform for mortgage lenders to provide clear mortgage advice and loan training with interactive total cost analysis (TCA) loan comparison, announced today hui an integration with Sales boomerang, The highest rated automated borrower retention and information system in the mortgage industry. The integration helps convert leads identified with Opportunity Alerts from Sales Boomerang by allowing lenders to automatically generate accurate TCA presentations that are highly relevant to consumers’ housing finance needs.

Sales Boomerang monitors customer databases on behalf of lenders to identify exactly when a prospect or former customer is ready for a new loan. By combining market information – for example, factors such as interest rate changes, improved credit scores, and real estate listings – with the credit underwriting preferences of mortgage lenders, Sales Boomerang informs lenders with high relevance loan opportunities. Now, through integration with Mortgage Coach, every Sales Boomerang opportunity alert from any managed contact record automatically includes a personalized TCA Mortgage Coach that can be used in any form of customer communication or marketing.

With the touch of a button, loan originators can further customize the loan comparison generated with video narration from any device, allowing professionals to instantly illustrate all of the relevant benefits to the borrower. This targeted and proactive positioning of the loan product leads to a measurable increase in the decision speed of prospects, the selection of more profitable loan scenarios and the improvement of the conversion rates of the loans committed.

Centennial Bank helped shape Mortgage Coach’s integration with Sales Boomerang as a trusted custodian seeking to increase mortgage market share among existing clients. According to Centennial Bank Mortgage Division President Keith Little, “Each month Sales Boomerang proactively identifies hundreds of people in our database that we can now help with a mortgage. By combining this borrower information with Mortgage Coach’s TCA presentations, we now have an automated way to develop highly personalized loan proposals that exemplify the financial benefits of homeownership, further strengthening our commitment to provide. long-term mortgage advice and easier access to superior loan services to all of our banking clients.

“Clearly explaining the specific benefit of a personalized and relevant loan program to newly triggered prospects instills confidence that makes them more likely to transact,” said Joe Puthur, president of Mortgage Coach. “This special innovation with Sales Boomerang provides lenders with a fully automated method to deliver seamless lending options at the most influential time, long before typical point-of-sale interactions occur. Integration allows lenders to turn alert-triggered awareness into a consultative conversation by meeting a borrower’s needs with the demonstrated benefits of loan programs tailored to their specific financial situation.

“Our borrower intelligence delivers on its ROI promise by excelling in identifying when a borrower is ready to make a transaction,” said Alex Kutsishin, CEO of Sales Boomerang. “Together, Sales Boomerang and Mortgage Coach enable lenders to provide unprecedented proactive advice to people driven by data, creating an immediate sales influence for countless new loan options before the borrower even shops.”

About Mortgage Coach:

Mortgage Coach is the only platform that allows mortgage lenders to create digital and accurate home loan comparisons for consumers. With the presentation of the total cost analysis, lenders can create a multi-option comparison, providing the borrower with a more personalized digital experience. This level of transparency has revolutionized the pricing and pricing process, allowing borrowers to make faster, more informed mortgage decisions and ultimately increase pipeline production and conversion for lenders of all sizes. . For more information on how to start using borrower education as a competitive advantage, please visit

Sales boomerang

About Boomerang Sales:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Company smart alerts notify lenders as soon as a former client or prospect is ready and qualified for a loan. As the mortgage industry‘s # 1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders – including brokers, independent mortgage companies, credit unions and banks – to help build lasting borrowing relationships that maximize customer lifetime value.

To date, Sales Boomerang Alerts have enabled lenders to close over $ 150 billion in additional loan volume that would otherwise have gone overlooked and achieve customer retention rates that surpass industry standards on average of 3 to 5 times. To learn more about Sales Boomerang and its No Borrower Left Behind ™ philosophy, visit

About Centennial Bank:

Centennial Bank, a Home Bancshares (NASDAQ: HOMB) company, is a full-service financial institution with branches in Florida, Arkansas, Alabama, and New York City and total assets of $ 15 billion. For more information, please visit Centennial Bank, FDIC Member, Equal Housing Lender, NMLS # 466091, All loans are subject to credit and property approval.

Twitter: @MortgageCoach @SalesBoomerang @ MY100Bank #mortgage

News Source: Mortgage Coach

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